Alex Ben Block on how the Hollywood hype machine manipulates the media to create blockbusters

Thursday, January 07, 2010 4:10 PM

Come hear The Hollywood Reporter’s Alex Ben Block, lead editor of the new book George Lucas’s Blockbusting: A Decade-By-Decade Survey of Timeless Movies talk about how studio publicity campaigns help create blockbusters using techniques that range from sophisticated advertising to misleading hype. Block will take you behind the scenes to reveal how Hollywood’s marketing machine manipulates the global entertainment media. An award-winning journalist and show business historian, Block has studied the process and written about it for decades for The Hollywood Reporter, Television Week, Forbes and as a columnist, commentator and movie critic in Los Angeles and elsewhere. He has authored two other entertainment books. Block will be interviewed by USA Today film writer Scott Bowles, who will lead a lively audience discussion.

Thursday, January 14, Reception and talk at 7 p.m. at the LA Press Club, 4773 Hollywood Blvd., LA.

Wine and munchies. Free parking. Metro: Red Line, Vermont/Sunset station.

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